Ongoing Studies

Industry and Revenue Model Studies

(Visual Arts and Literary Arts)

The National Arts Council (NAC) has appointed Ipsos Pte Ltd, an independent research company to conduct a study aimed at understanding the industry and business revenue models for the Visual Arts and Literary Arts Sector. Fieldwork will be carried out from September 2023 to August 2024 in the form of in-depth interviews, surveys and focus group discussions as part of a mixed-methods approach to the study. The main objective of the study is to identify priority areas of the local arts ecosystems and research findings will help NAC to develop innovative approaches for greater financial viability and sustainability through the recommendation of viable and scalable revenue models.

For enquiries about the administration of fieldwork, please contact:

Stella Tan

IPSOS Pte Ltd

Email: Stella.Tan@ipsos.com

Contact: 6333 1511

For verification, please contact:

Iris Lee

NAC (Data & Research)

Email: iris_LEE@nac.gov.sg

For art-form specific enquiries, please contact:

Christian Fong

NAC (Visual Arts)