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Overview of the Market and Audience Development Grant

Market and Audience Development Grant

We've revised our grant guidelines and here are some key changes:

  • Proof of Self-Employed status
  • Submission requirements for financial reporting

Please take some time to read our complete guidelines here where we've annotated all revisions with [Updated] for your reference. Changes will take effect from 16 August 2024.

If you have any questions or need further assistance, please do not hesitate to contact us at NAC_feedback@nac.gov.sg.

 

The National Arts Council (NAC)’s Market and Audience Development (MAD) Grant supports activities to build audiences, patrons and supporters to complement artistic efforts at home and abroad.

The grant is open to individuals, organisations and collectives and supports: 

WHAT THE GRANT SUPPORTS

Marketing and Audience Development Initiatives:

  1. Market research including audience surveys
  2. Branding, marketing and publicity for the arts group/company, or for specific projects/productions
  3. Development and production of resource materials or collateral for sponsor or audience engagement

International Activities:

  1. Collaborations with international counterparts as part of market development
  2. International touring
  3. Participation in international festivals, trade fairs, biennales, etc.*
  4. International visit programmes for media, arts personalities, etc.

*Applications for funding support for competitions and conferences should be made under the Capability Development Grant

Proposed projects can be conducted via physical and/or digital means. 

Our funding varies by project type and applicant, as shown in the table below:
ORGANISATION TYPE FUNDING CAPS FOR ALL PROJECTS (EXCLUDING TRAVEL) FUNDING CAPS FOR TRAVEL-RELATED PROJECTS (Airfare and Freight) FUNDING CAPS FOR TRAVEL-RELATED PROJECTS (Associated travel costs)
Non-Profit Organisations  Up to 70% of a realistic budget Up to 100% Up to 70%
For-Profit Organisations Up to 50% of a realistic budget Up to 100% Up to 50%
>Capped at: $70,000 per financial year for each applicant

3 travel-related grants per financial year


$70,000 per financial year for each applicant

3 travel-related grants per financial year


$70,000 per financial year for each applicant