NOT FOR SALE is an artwork commission that invites three artists – Debbie Ding, Chong Yan Chuah and Yeyoon Avis Ann – to create new site-specific speculative video works that co-opt the language of advertising in order to interrogate our entrenchment within a state of advanced capitalism exacerbated by digital technology.

Advertisements can be read as cultural artefacts as they both mould and mirror a society’s desires and ideals, hopes and fears. Unlocking this potential, the artists interrogate the current state of affairs, to pave the way forward for alternative futures.

Utilising the language and format of traditional advertising, these videos will play on a five-storey digital billboard outside Fortune Centre and a new billboard at Kinex Mall during Singapore Art Week 2022. An accompanying website for the project presents supporting material, such as artist conversations and curatorial texts.

NOT FOR SALE is curated by Kristine Tan and Gillian Daniel and generously supported by the National Arts Council and Falcon Media. 

Debbie Ding, You press the button 2022, digital video. Courtesy of the artist.